Brand strategy
Positioning - How should you position your brand?
It all starts here. If the positioning is right, everything else will work out. And visa versa. Positioning is the nexus created by the overlap between your place in the competitive landscape, your customer’s characteristics, and the product you deliver.

Sound positioning comes down to a single sentence description coupled with a deep understanding of the emotional benefits your brand has to offer.

Marketing - What is the best way to sell your product?
There are so many facets to the overall marketing solution. Many companies benefit tremendously from objective, outside perspective on what really drives customers to purchase, and how best to reach that customer.

Communications - How do you tell your story?
Remember the old expression that "Telling isn’t selling"? It’s more true than ever. People won’t sit still for a laundry list of benefits. They need to be emotionally engaged with the story of your brand and what your product delivers.

Customer strategy
How well do you know your customers and prospects?

Client audit - Are our clients happy?
Find out what your customers really think. Have an objective third party talk with them. Ask them what they most appreciate about your company or product. And what they want changed. An invaluable guide to keeping customers satisfied.

Target definition - Who are our best prospects?
We all remember Pareto’s Law of 80/20, as in 20% of the beer drinkers drink 80 % of the beer. But beyond Pareto lies the heavy user. The 6% of the customers who do 50% of the business. Know your heavy user and you know your best source of new sales volume.

Getting new customers
Relationship development - How do we get close to prospects?
Beyond advertising, public relations and direct marketing lies the most meaningful customer contact of all—the networking plan.

Keeping customers
Client retention plan - How can we keep customers longer?
Satisfied clients stay put adding stability, income and profitability. Put a plan in place now to keep your clients right where they are.

Client rescue- Can we save this relationship?
It looks bad. You have that feeling that you’re about to get the phone call you don’t want to get. If you act now, there is still a way to keep the business.

Corporate strategy
How can we energize the whole company?

Vision, Mission, Values - Who are we?
Too many people think all the vision/mission/value stuff is something the CEO makes up all alone or, worse yet, just a bunch of soft stuff that doesn’t really matter.
Make no mistake. When the vision and mission are right, when they are understood and endorsed by everyone, your company can change the world.

Creating a culture - How do we get everyone on board?
Sometimes it really is all about the process, and this is one of those times. People commit when they contribute their thoughts. Get them into the loop, and watch things start to jump.

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